"Once there was a man who had lost his way in the high mountain passes of Switzerland. It was cold and the shadows of night were closing in upon him. Just then a little peasant boy appeared and the stranger asked of him, "My boy, can you tell me where is Kandersteck?" And the boy replied, "I do not know where Kandersteck is, sir, but yonder lies the road." In the same spirit I have written this book. I do not know the way to the Kandersteck of success, but certain paths lead there, and that woman is rich indeed who follows them."
"... overconfidence in one's own ability is the root of much evil. Vanity, egoism, is the deadliest of all characteristics. This vanity, combined with extreme ignorance of conditions the knowledge of which is the very A B C of business and of life, produces more shipwrecks and heartaches than any other part of our mental make-up."
"You the rich are no whit more attractive or capable than you who were poor and struggling a few years back. But when before you plodded lonely and unappreciated, now the glamour of the motor and the smart apartment surrounds you with a tangible glory. It is amazing how many friends look you up, call you by name, and extol you, who were once a little timid, or indifferent, or utterly neglectful in your time of dire poverty. One has true friends when one is poor and no riches can be greater than that. They are not so obvious when one is rich."
"Explain the antagonism women showed me, as you will, members of the suffrage and feminist movements. I cannot. All I know is thatwhile men sprang ever ready, ever chivalrous, to put business in my way, sometimes even when competitors, women almost invariably turned me down.... The difficulty ... lay in the quality of the feminine mind. The subtle flattery of an adroit salesman pleased them and their order in consequence went to him. Fear, also, in a dim, unrealized way of those "higher up" crushed their initiative, and I pitied them."
"To give pleasure to a few wretched souls; the knowledge that human nature craves the good things of life, in terms of nourishment,and needs beauty in form and color, as its companion; utilization of imagination and a long-suppressed love of the beautiful to conquer a difficult decorative problem; abiding faith that in all life two things alone are necessary, love and beauty, and that in business as well as elsewhere they are essential to a true success, and, adopted as a business principle will lead to success--these were the foundation stones on which this business, the result of twenty years of hard labor, was laid."