“Leaders grasp nettles.”
David Ogilvy
Submitted by Quonation |Category: Leadership
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“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”
David Ogilvy
Submitted by Quonation |Category: Business
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“Our business is infested with idiots who try to impress by using pretentious jargon.”
David Ogilvy
Submitted by Quonation |Category: Business
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“The consumer isn’t a moron; she is your wife.”
David Ogilvy
Submitted by Quonation |Category: Business
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“The consumer isn’t a moron. She is your wife.”
David Ogilvy
Submitted by Quonation |Category: Business
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“If each of us hires people smaller than we are, we shall become a company of dwarfs.”
David Ogilvy
Submitted by Quonation |Category: Business
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“I always said that mega-mergers were for megalomaniacs.”
David Ogilvy
Submitted by Quonation |Category: General
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“What you say in advertising is more important than how you say it.”
David Ogilvy
Submitted by Quonation |Category: Business
